Sony CRE-E10 vs Widex Allure RIC 440

The Sony CRE-E10 is a mid-priced OTC hearing aid that earns an A grade with a SoundScore of 4.7/5, placing it in the top 3% of the 65 OTC hearing aids tested in our lab. At $998, this visible-in-ear style device delivers performance that competes with the best in its category. Speech performance is a standout strength. Speech in quiet scores a strong 4.3/5, sitting 1.46 points above the category average. Speech in noise reaches a solid 3.3/5, which is 1.77 points above average—a meaningful advantage for conversations in challenging environments. Music streaming quality is another highlight at 4.0/5, exceeding the category average by over 2 points, making it a strong choice for users who value audio fidelity when streaming from their iPhone. The device does have limitations. Own voice comfort scores a low 1.7/5, falling 0.81 points below the category average—users sensitive to the sound of their own voice may find this bothersome. Feedback handling is solid in absolute terms at 3.4/5 but sits 1.14 points below the category average, suggesting slightly less stability margin than many OTC competitors. The CRE-E10 is best suited for users who prioritize speech clarity and streaming quality and are less sensitive to own-voice perception. It has earned HearAdvisor's Expert's Choice Award for three consecutive years (2023–2025), reflecting its consistent strong performance in lab testing.

The Widex Allure RIC 440 is a premium prescription hearing aid released in 2025, earning an A grade with a SoundScore of 4.7/5 in HearAdvisor lab testing. Priced at $4,398, it ranks #6 among 36 prescription hearing aids tested, placing it in the top 14% of its category. This device excels in speech intelligibility in quiet environments, scoring 4.4/5—a strong result that sits 1.12 points above the category average. Speech in noise performance reaches 2.3/5, which is above the category average by 0.34 points but remains mixed in absolute terms. Own-voice comfort scores a solid 3.0/5, slightly above average for the category. The Allure RIC 440 shows a notable weakness in feedback handling, scoring 1.7/5—a low result that falls 3.01 points below the category average. This is an important consideration for users who may encounter feedback-prone situations. Music streaming performance is mixed at 2.7/5, essentially matching the category average. With rechargeable batteries, iPhone and Android streaming, and hands-free calling capability, the Allure RIC 440 offers modern connectivity features. In our testing, this device performed exceptionally well right out of the box, with a normalized Initial Score of 4.8/5. It's best suited for users who prioritize clear speech understanding in quieter settings and value strong initial performance with minimal adjustment.