Sony CRE-E10 Hero
Expert
Choice

Sony CRE-E10 Expert Review

Mid-Priced OTC
Released 
2023

Summary

The Sony CRE-E10 is a mid-priced OTC hearing aid that achieved the highest SoundScore in our lab testing, earning an A grade and ranking #1 among 56 OTC devices evaluated by HearAdvisor. At $998, it represents Sony's entry into the hearing aid market with technology adapted from their acclaimed audio expertise.

In our testing, the CRE-E10 demonstrated exceptional speech performance, scoring 1.88 points above the category average for speech in quiet and an impressive 3.30 points above average for speech in noise—the latter being a critical differentiator for real-world listening situations. Music streaming quality also measured above average, reflecting Sony's audio heritage. These strengths earned the device HearAdvisor's Expert's Choice Award in 2023, 2024, and 2025.

The CRE-E10 does have measurable weaknesses. Own-voice comfort scored below the category average, and feedback handling measured 1.10 points below average—both consequences of the closed sleeve coupling required to achieve its strong speech audibility. Users sensitive to the sound of their own voice may find this trade-off less acceptable.

This device is best suited for consumers who prioritize speech clarity, particularly in noisy environments, and who value reliable streaming from iPhone devices. The visible-in-ear style with rechargeable batteries offers convenience, though the closed coupling design means it may not be ideal for those with significant own-voice sensitivity. Among mid-priced OTC options, the CRE-E10 leads in overall sound performance, outscoring competitors like the Elehear Beyond Pro (4.78) and Lexie B2 Plus (4.60).

In the initial fit condition using closed sleeve coupling, the Sony CRE-E10 delivered strong out-of-box performance with a fit score of 3.89—well above the category average. Speech in quiet (4.40) and speech in noise (4.30) both measured well above average, indicating excellent audibility with minimal setup effort. Music streaming scored 4.20, also well above typical OTC performance. However, the closed coupling contributed to below-average own-voice comfort (1.70) and feedback handling that measured below expectations at 3.90. This initial configuration prioritizes speech clarity over comfort metrics.

The tuned fit condition maintained the same closed sleeve coupling, resulting in minimal change from initial performance—the fit score improved by just 0.01 points to 3.90. Speech scores improved slightly, with speech in quiet reaching 4.50 and speech in noise hitting 4.50, both representing top-tier performance. Feedback handling decreased to 3.40 in the tuned condition, while own-voice comfort remained unchanged at 1.70. The similarity between initial and tuned results suggests the CRE-E10's out-of-box configuration already operates near its optimal settings for the target hearing loss profile tested.

Lab Review Scores

A
SoundGrade
Initial Score
5.0
Tuned Score
5.0
Expert
Choice
Speech in quiet
best
4.4
5.0
Own voice
best
1.7
5.0
Speech in noise
best
4.3
5.0
Feedback handling
best
3.9
5.0
Music streaming
best
4.2
5.0

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Lab recordings

Adjust volume to make "No hearing aids" as loud as it would be in the real world, without hearing aids. Remove hearing aids while auditioning. High-quality headphones will improve results!
Sony CRE-E10 Lab

Lab notes

Initial Fitting
Tuned Fitting
Ear Coupling
Initial Fitting
Sleeve Closed
Tuned Fitting
Sleeve Closed

Specs

Visible in Ear
Visible in Ear
Rechargeable Batteries
Rechargeable Batteries
iPhone Streaming
iPhone Streaming
Hands-Free
Hands-Free