Hear.com Horizon Go IX vs Sony CRE-E10

The Hear.com Horizon Go IX is a premium prescription behind-the-ear hearing aid released in 2024, listed at $6,500. In HearAdvisor's lab testing, it earned an A grade with a SoundScore of 4.4/5, ranking #17 among 36 prescription hearing aids tested. This device demonstrates particular strength in speech clarity. Speech in quiet scored a strong 4.0/5, which is +0.72 points above the category average. Speech in noise performance also exceeded the category average by +0.61 points, though at 2.6/5 the absolute score remains mixed—meaning it handles challenging listening environments better than many competitors but still has room for improvement in demanding situations. The most notable limitation is own-voice comfort, scoring 1.8/5—a low result that falls 0.95 points below the category average. Users sensitive to how their own voice sounds may find this particularly noticeable. Feedback handling is strong in absolute terms at 4.4/5, though it sits slightly below the category average by 0.31 points. Music streaming performance is mixed at 2.7/5, essentially matching the category average. At this price point, the Horizon Go IX faces stiff competition. Same-price alternatives like the Phonak Sphere Infinio (5.0/5) and Oticon Intent (4.85/5) deliver higher overall sound performance. Budget-conscious shoppers might also consider options like the Rexton Reach R-Li T80 at Costco, which achieves a higher score at a lower price. The Horizon Go IX is best suited for those prioritizing speech clarity who can accept the own-voice trade-off and prefer the hear.com service model.

The Sony CRE-E10 is a mid-priced OTC hearing aid that earns an A grade with a SoundScore of 4.7/5, placing it in the top 3% of the 65 OTC hearing aids tested in our lab. At $998, this visible-in-ear style device delivers performance that competes with the best in its category. Speech performance is a standout strength. Speech in quiet scores a strong 4.3/5, sitting 1.46 points above the category average. Speech in noise reaches a solid 3.3/5, which is 1.77 points above average—a meaningful advantage for conversations in challenging environments. Music streaming quality is another highlight at 4.0/5, exceeding the category average by over 2 points, making it a strong choice for users who value audio fidelity when streaming from their iPhone. The device does have limitations. Own voice comfort scores a low 1.7/5, falling 0.81 points below the category average—users sensitive to the sound of their own voice may find this bothersome. Feedback handling is solid in absolute terms at 3.4/5 but sits 1.14 points below the category average, suggesting slightly less stability margin than many OTC competitors. The CRE-E10 is best suited for users who prioritize speech clarity and streaming quality and are less sensitive to own-voice perception. It has earned HearAdvisor's Expert's Choice Award for three consecutive years (2023–2025), reflecting its consistent strong performance in lab testing.