Hear.com Horizon Go IX vs Sony CRE-E10

The Hear.com Horizon Go IX is a premium prescription behind-the-ear hearing aid released in 2024, priced at $6,500. In HearAdvisor's lab testing, it earned an A grade with a SoundScore of 4.4/5, ranking #19 among 39 prescription hearing aids tested. Speech performance is a clear strength for the Horizon Go IX. It scores 4.0/5 in speech-in-quiet conditions—0.64 points above the category average—delivering strong audibility in conversational settings. Speech-in-noise performance also exceeds the category average by 0.46 points, though at 2.6/5 the absolute score remains mixed, meaning challenging listening environments may still pose difficulties. Own-voice comfort is the device's most notable weakness, scoring just 1.8/5—a low result that falls 0.90 points below the category average. Users sensitive to how their own voice sounds may find this limiting. Feedback handling scores 4.4/5, which is strong in absolute terms, though slightly below the category average of 4.72/5. Music streaming performance is essentially average at 2.7/5. At this price point, shoppers face stiff competition. Several alternatives in the same premium tier—including the Phonak Sphere Infinio, Oticon Intent, and Widex Allure RIC 440—deliver higher overall scores. Devices like the Rexton Reach R-Li T80 at Costco offer comparable or better sound performance at lower prices. The Horizon Go IX is best suited for users who prioritize speech clarity and have access to this product through hear.com's network, but those flexible on brand should compare alternatives before committing.

The Sony CRE-E10 is a mid-priced OTC hearing aid available at $998 that delivers excellent overall performance, earning an A grade and a SoundScore of 4.7/5 in our lab testing. This places it at #3 among 65 OTC hearing aids tested—in the top 3% of its category. In our testing, the CRE-E10 excels where it matters most for everyday communication. Speech in quiet scores a strong 4.3/5, measuring 1.46 points above the category average. Speech in noise performance is solid at 3.3/5, a full 1.77 points above average—a meaningful advantage for challenging listening environments. Music streaming is a particular standout at 4.0/5, scoring 2.08 points above the category average, making this an appealing choice for users who value audio quality beyond speech. The device does have limitations worth noting. Own-voice comfort scores low at 1.7/5, falling 0.81 points below the category average—users may notice their own voice sounds different or hollow. Feedback handling is solid in absolute terms at 3.4/5 but sits 1.14 points below the category average, so some users may experience occasional whistling in certain situations. The CRE-E10 is best suited for consumers who prioritize speech clarity and streaming quality and are comfortable with a visible in-ear style. With rechargeable batteries, iPhone streaming, and hands-free capability, it offers modern convenience. This device has earned HearAdvisor's Expert's Choice Award for three consecutive years (2023-2025), reflecting its consistent top-tier performance among OTC options.