GoHearing Ultra vs Jabra Enhance Pro 20 at Costco

The GoHearing Ultra is a budget-priced OTC behind-the-ear hearing aid that earned a B grade with a SoundScore of 3.1/5 in our lab testing. At $499, it sits in the most affordable tier of OTC devices, though its overall performance ranks 58th out of 65 OTC hearing aids tested. This device shows a distinctive performance profile with notable strengths in specific areas. Feedback handling earned an excellent 5.0/5, scoring 0.46 points above the category average—meaning users are unlikely to experience whistling or squealing during typical use. Music streaming also performed well at 3.6/5, a solid score that sits 1.68 points above the OTC average of 1.92/5, making it a reasonable choice for those who prioritize phone audio streaming. However, the GoHearing Ultra struggles in core speech understanding metrics. Speech in quiet scored just 1.0/5, falling 1.79 points below the category average, while speech in noise also scored 1.0/5, sitting 0.48 points below average. Own-voice comfort measured 1.9/5, which is 0.61 points below the typical OTC device. These low speech scores significantly limit the device's utility for its primary purpose of improving conversation clarity. Consumers seeking better overall value in this price range may want to consider alternatives like the Elehear Beyond (4.36/5) or Apple AirPods Pro 2 (4.06/5), which deliver substantially stronger speech performance. The GoHearing Ultra may suit buyers who prioritize streaming audio and feedback-free wear over speech enhancement, but those seeking meaningful speech benefit should explore higher-performing options.

The Jabra Enhance Pro 20 at Costco is a prescription behind-the-ear hearing aid available for $1,600, earning an A grade with a SoundScore of 4.0/5 in our lab testing. This places it in the top 61% of the 36 prescription hearing aids we've evaluated. In our testing, this device shows a mixed performance profile. Own-voice comfort is a clear strength, scoring 3.5/5—0.75 points above the category average—making it a solid choice for users who prioritize natural sound quality when speaking. Feedback handling is excellent at 4.8/5, slightly above the category average, indicating stable performance during typical daily activities. However, speech-in-noise performance is notably limited, scoring just 1.1/5—0.82 points below the category average of 1.96. This is a meaningful weakness for users who frequently encounter noisy environments like restaurants or social gatherings. Speech in quiet is solid at 3.2/5, though slightly below the category average. Music streaming scores 2.8/5, above average but only mixed in absolute terms. At this price point, buyers should consider alternatives. The Rexton Reach R-Li T80 at Costco scores 4.58/5 in the same price range, while lower-priced options like the Lexie B3 (4.76/5) offer stronger overall performance. The Jabra Enhance Pro 20 may suit users who prioritize own-voice comfort and feedback stability over challenging listening environments, but those needing robust noise handling should explore other options.