GoHearing Ultra vs Jabra Enhance Pro 20 at Costco

The GoHearing Ultra is a budget-priced behind-the-ear OTC hearing aid that earns a B grade with a SoundScore of 3.1/5 in our lab testing. At $499, it sits in the most affordable price tier of the OTC market, though its overall sound performance ranks #58 of 65 devices in its category. In our testing, the Ultra shows a distinctive performance profile with significant strengths and weaknesses. Feedback handling is excellent at 5.0/5, scoring 0.46 points above the category average—users can expect stable operation without whistling during typical wear. Music streaming quality is also a genuine strength at 3.6/5, performing 1.68 points above average, making it notably better for phone audio than most OTC devices. However, speech clarity scores reveal meaningful limitations. Speech in quiet environments measured just 1.0/5, which is 1.79 points below the category average and low in absolute terms. Speech in noise similarly scored 1.0/5, falling 0.48 points below average. Own-voice comfort rated 1.9/5, also below the category norm. These results suggest the Ultra may struggle to deliver the speech audibility improvements that many users prioritize. The GoHearing Ultra may suit budget-conscious consumers who primarily want reliable streaming audio and feedback-free operation, and who have modest expectations for speech enhancement. However, several competitors in the same price range—including the Elehear Beyond and Apple AirPods Pro 2—deliver substantially stronger overall sound performance. Users prioritizing speech clarity should consider these alternatives despite similar pricing.

The Jabra Enhance Pro 20 at Costco is a behind-the-ear prescription hearing aid priced at $1,600, placing it in the premium tier. With a SoundScore of 4.0/5 and an A grade, it ranks #25 of 39 prescription hearing aids tested in our lab. In our testing, this device demonstrates notable strengths in own-voice comfort, scoring 3.5/5—0.80 points above the category average. This solid performance means wearers may find their own voice sounds more natural compared to many competitors. Feedback handling is excellent at 4.8/5, slightly above the category average, indicating reliable stability during movement and phone use. However, the Enhance Pro 20 shows limitations in challenging listening environments. Speech-in-noise performance scores just 1.1/5, falling 0.97 points below the category average—a significant gap that may affect conversations in restaurants, social gatherings, or other noisy settings. Speech-in-quiet is solid at 3.2/5 in absolute terms, though still 0.17 points below the category average. Music streaming scores 2.8/5, which is above the category average but only mixed in absolute terms. This device suits users who prioritize comfortable own-voice perception and excellent feedback control, and who spend most listening time in quieter environments. Those frequently navigating noisy situations may want to consider alternatives like the Rexton Reach R-Li T80 at Costco, which scored 4.56/5 in our testing. The Enhance Pro 20 includes rechargeable batteries, iPhone and Android streaming, and hands-free functionality.