Go Hearing Go Prime vs Jabra Enhance Pro 20 at Costco

The Go Hearing Go Prime is a budget-priced OTC hearing aid available for $299, earning a B grade with a SoundScore of 3.3/5 in our lab testing. This visible-in-ear style device with rechargeable batteries ranks #50 of 65 OTC hearing aids tested, placing it in the top 75% of its category. In our testing, the Go Prime delivered mixed results across performance metrics. Its standout strength is excellent feedback handling, scoring a perfect 5.0/5—0.46 points above the category average. This means users can expect stable amplification without whistling during typical daily activities. However, speech clarity showed more modest performance, with speech in quiet scoring 2.7/5 and speech in noise at 1.1/5, both falling slightly below category averages. The device's most significant limitation is music streaming, which scored 0.0/5 in our testing—nearly 2 points below the category average. Users who prioritize phone audio streaming for calls or media should consider alternatives. Own-voice comfort also scored low at 1.8/5, which may result in a "boomy" quality when speaking. At its $299 price point, the Go Prime faces stiff competition. Higher-scoring alternatives in the same price range include the Elehear Beyond (4.34/5) and Apple AirPods Pro 2 (4.04/5). Budget-conscious shoppers might also consider the Olive Union Max or Lucid Enrich Pro, which offer comparable or better sound scores at lower prices. The Go Prime may suit those who prioritize feedback-free amplification and don't need streaming functionality, but most buyers would benefit from exploring these alternatives.

The Jabra Enhance Pro 20 at Costco is a behind-the-ear prescription hearing aid priced at $1,600, placing it in the premium tier. With a SoundScore of 4.0/5 and an A grade, it ranks #25 of 39 prescription hearing aids tested in our lab. In our testing, this device demonstrates notable strengths in own-voice comfort, scoring 3.5/5—0.80 points above the category average. This solid performance means wearers may find their own voice sounds more natural compared to many competitors. Feedback handling is excellent at 4.8/5, slightly above the category average, indicating reliable stability during movement and phone use. However, the Enhance Pro 20 shows limitations in challenging listening environments. Speech-in-noise performance scores just 1.1/5, falling 0.97 points below the category average—a significant gap that may affect conversations in restaurants, social gatherings, or other noisy settings. Speech-in-quiet is solid at 3.2/5 in absolute terms, though still 0.17 points below the category average. Music streaming scores 2.8/5, which is above the category average but only mixed in absolute terms. This device suits users who prioritize comfortable own-voice perception and excellent feedback control, and who spend most listening time in quieter environments. Those frequently navigating noisy situations may want to consider alternatives like the Rexton Reach R-Li T80 at Costco, which scored 4.56/5 in our testing. The Enhance Pro 20 includes rechargeable batteries, iPhone and Android streaming, and hands-free functionality.