Apple AirPods Pro 3 vs GoHearing Ultra

The Apple AirPods Pro 3 is a budget-priced OTC hearing aid released in 2025, earning a B grade with a SoundScore of 3.3/5 in our lab testing. At $250, it sits in the most affordable price tier of OTC devices, though its overall sound performance ranks #49 of 65 in the category. This device delivers standout performance in music streaming, scoring a strong 4.3/5—a full 2.38 points above the category average. Feedback handling is equally impressive at 5.0/5, meaning users can expect excellent stability without whistling or squealing during normal use. These strengths make the AirPods Pro 3 particularly appealing for users who prioritize media consumption alongside hearing assistance. However, speech clarity presents a more mixed picture. Speech in quiet scores 2.3/5, falling 0.53 points below the category average. Speech in noise measures 1.8/5, which is above the category average but still low in absolute terms. Own-voice comfort also trails at 1.9/5, sitting 0.61 points below typical OTC performance. The AirPods Pro 3 is best suited for users already invested in the Apple ecosystem who want hearing assistance combined with premium streaming quality. Those prioritizing speech understanding in conversations may want to explore alternatives like the Apple AirPods Pro 2, which scores higher overall at a lower listed price, or the Elehear Beyond at the top of this price range.

The GoHearing Ultra is a budget-priced OTC behind-the-ear hearing aid that earned a B grade with a SoundScore of 3.1/5 in our lab testing. At $499, it sits in the most affordable tier of OTC devices, though its overall performance ranks 58th out of 65 OTC hearing aids tested. This device shows a distinctive performance profile with notable strengths in specific areas. Feedback handling earned an excellent 5.0/5, scoring 0.46 points above the category average—meaning users are unlikely to experience whistling or squealing during typical use. Music streaming also performed well at 3.6/5, a solid score that sits 1.68 points above the OTC average of 1.92/5, making it a reasonable choice for those who prioritize phone audio streaming. However, the GoHearing Ultra struggles in core speech understanding metrics. Speech in quiet scored just 1.0/5, falling 1.79 points below the category average, while speech in noise also scored 1.0/5, sitting 0.48 points below average. Own-voice comfort measured 1.9/5, which is 0.61 points below the typical OTC device. These low speech scores significantly limit the device's utility for its primary purpose of improving conversation clarity. Consumers seeking better overall value in this price range may want to consider alternatives like the Elehear Beyond (4.36/5) or Apple AirPods Pro 2 (4.06/5), which deliver substantially stronger speech performance. The GoHearing Ultra may suit buyers who prioritize streaming audio and feedback-free wear over speech enhancement, but those seeking meaningful speech benefit should explore higher-performing options.