Signia Active Pro IX vs Sony CRE-E10
Side-by-side HearAdvisor lab results with SoundGrades, expert pick badges, and the same visualizations we use in product reviews.
Choice

Signia Active Pro IX
The Signia Active Pro IX is a premium prescription hearing aid with a visible-in-ear style, priced at $3,199. In HearAdvisor's lab testing, it earned an A grade with a SoundScore of 4.7/5, ranking #7 among 36 prescription hearing aids tested—placing it in the top 17% of its category. This 2024 release demonstrates particular strength in speech performance. Speech in quiet scored a strong 4.3/5, sitting 0.93 points above the category average. Speech in noise measured 2.9/5, which is above the category average by 0.89 points, though only mixed in absolute terms. Own-voice comfort scored a solid 3.3/5, exceeding the category average by 0.55 points. Feedback handling presents a more nuanced picture at 3.4/5—solid in absolute terms, though 1.31 points below the category average. Music streaming scored 2.9/5, slightly above the category average but mixed overall. The device features rechargeable batteries, iPhone and Android streaming, and hands-free calling capabilities. The Signia Active Pro IX is best suited for those prioritizing speech clarity who want a discreet earbud-style design. It earned HearAdvisor's Expert's Choice Award for 2024. Shoppers in this premium price tier may also consider the Phonak Sphere Infinio or Oticon Intent, which scored higher in our testing, or explore options like the Rexton Reach at Costco for similar performance at a lower price point.
Choice

Sony CRE-E10
The Sony CRE-E10 is a mid-priced OTC hearing aid that earns an A grade with a SoundScore of 4.7/5, placing it in the top 3% of the 65 OTC hearing aids tested in our lab. At $998, this visible-in-ear style device delivers performance that competes with the best in its category. Speech performance is a standout strength. Speech in quiet scores a strong 4.3/5, sitting 1.46 points above the category average. Speech in noise reaches a solid 3.3/5, which is 1.77 points above average—a meaningful advantage for conversations in challenging environments. Music streaming quality is another highlight at 4.0/5, exceeding the category average by over 2 points, making it a strong choice for users who value audio fidelity when streaming from their iPhone. The device does have limitations. Own voice comfort scores a low 1.7/5, falling 0.81 points below the category average—users sensitive to the sound of their own voice may find this bothersome. Feedback handling is solid in absolute terms at 3.4/5 but sits 1.14 points below the category average, suggesting slightly less stability margin than many OTC competitors. The CRE-E10 is best suited for users who prioritize speech clarity and streaming quality and are less sensitive to own-voice perception. It has earned HearAdvisor's Expert's Choice Award for three consecutive years (2023–2025), reflecting its consistent strong performance in lab testing.
Performance metrics
Scale 1-5 (Tuned)
Lab metric by fit
Scale 1-5 (Tuned)
Speech level
Adjust input dB (Tuned)
Amplification (REIG)
Insertion gain at 65 dB (Tuned)
Fitting configuration for tuned fit