Rexton Reach R-Li T80 at Costco vs Widex Allure RIC 440
Side-by-side HearAdvisor lab results with SoundGrades, expert pick badges, and the same visualizations we use in product reviews.
Choice

Rexton Reach R-Li T80 at Costco
The Rexton Reach R-Li T80, available exclusively at Costco for $1,500, is a behind-the-ear prescription hearing aid that earned an A grade and ranks #11 of 36 devices in its category in our lab testing. This 2024 release earned HearAdvisor's Expert's Choice Award, reflecting its strong overall performance. In our standardized testing, the Reach R-Li T80 delivered a SoundScore of 4.6/5, placing it in the top 28% of prescription hearing aids. Speech clarity stands out as a particular strength, scoring 3.9/5 in quiet environments—0.54 points above the category average. Own-voice comfort also impressed at 3.6/5, a full 0.85 points above average, suggesting wearers may experience less of the "talking in a barrel" sensation that can occur with hearing aids. Feedback handling is excellent at 4.8/5. Speech-in-noise performance scores 2.5/5, which is above the category average by 0.54 points but remains mixed in absolute terms—a common challenge across prescription devices. Music streaming similarly scores 2.7/5, slightly above average but not a standout feature. This device supports both iPhone and Android streaming, offers hands-free functionality, and uses rechargeable batteries. For Costco members seeking a prescription hearing aid with reliable speech clarity, strong own-voice comfort, and excellent feedback control at a mid-tier price point, the Reach R-Li T80 represents solid value in our testing framework.
Choice

Widex Allure RIC 440
The Widex Allure RIC 440 is a premium prescription hearing aid released in 2025, earning an A grade with a SoundScore of 4.7/5 in HearAdvisor lab testing. Priced at $4,398, it ranks #6 among 36 prescription hearing aids tested, placing it in the top 14% of its category. This device excels in speech intelligibility in quiet environments, scoring 4.4/5—a strong result that sits 1.12 points above the category average. Speech in noise performance reaches 2.3/5, which is above the category average by 0.34 points but remains mixed in absolute terms. Own-voice comfort scores a solid 3.0/5, slightly above average for the category. The Allure RIC 440 shows a notable weakness in feedback handling, scoring 1.7/5—a low result that falls 3.01 points below the category average. This is an important consideration for users who may encounter feedback-prone situations. Music streaming performance is mixed at 2.7/5, essentially matching the category average. With rechargeable batteries, iPhone and Android streaming, and hands-free calling capability, the Allure RIC 440 offers modern connectivity features. In our testing, this device performed exceptionally well right out of the box, with a normalized Initial Score of 4.8/5. It's best suited for users who prioritize clear speech understanding in quieter settings and value strong initial performance with minimal adjustment.
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Performance metrics
Scale 1-5 (Tuned)
Lab metric by fit
Scale 1-5 (Tuned)
Speech level
Adjust input dB (Tuned)
Amplification (REIG)
Insertion gain at 65 dB (Tuned)
Fitting configuration for tuned fit