Rexton Reach R-Li T80 at Costco vs Sony CRE-E10

The Rexton Reach R-Li T80, available exclusively at Costco for $1,500, is a behind-the-ear prescription hearing aid that earned an A grade and ranks #11 of 36 devices in its category in our lab testing. This 2024 release earned HearAdvisor's Expert's Choice Award, reflecting its strong overall performance. In our standardized testing, the Reach R-Li T80 delivered a SoundScore of 4.6/5, placing it in the top 28% of prescription hearing aids. Speech clarity stands out as a particular strength, scoring 3.9/5 in quiet environments—0.54 points above the category average. Own-voice comfort also impressed at 3.6/5, a full 0.85 points above average, suggesting wearers may experience less of the "talking in a barrel" sensation that can occur with hearing aids. Feedback handling is excellent at 4.8/5. Speech-in-noise performance scores 2.5/5, which is above the category average by 0.54 points but remains mixed in absolute terms—a common challenge across prescription devices. Music streaming similarly scores 2.7/5, slightly above average but not a standout feature. This device supports both iPhone and Android streaming, offers hands-free functionality, and uses rechargeable batteries. For Costco members seeking a prescription hearing aid with reliable speech clarity, strong own-voice comfort, and excellent feedback control at a mid-tier price point, the Reach R-Li T80 represents solid value in our testing framework.

The Sony CRE-E10 is a mid-priced OTC hearing aid that earns an A grade with a SoundScore of 4.7/5, placing it in the top 3% of the 65 OTC hearing aids tested in our lab. At $998, this visible-in-ear style device delivers performance that competes with the best in its category. Speech performance is a standout strength. Speech in quiet scores a strong 4.3/5, sitting 1.46 points above the category average. Speech in noise reaches a solid 3.3/5, which is 1.77 points above average—a meaningful advantage for conversations in challenging environments. Music streaming quality is another highlight at 4.0/5, exceeding the category average by over 2 points, making it a strong choice for users who value audio fidelity when streaming from their iPhone. The device does have limitations. Own voice comfort scores a low 1.7/5, falling 0.81 points below the category average—users sensitive to the sound of their own voice may find this bothersome. Feedback handling is solid in absolute terms at 3.4/5 but sits 1.14 points below the category average, suggesting slightly less stability margin than many OTC competitors. The CRE-E10 is best suited for users who prioritize speech clarity and streaming quality and are less sensitive to own-voice perception. It has earned HearAdvisor's Expert's Choice Award for three consecutive years (2023–2025), reflecting its consistent strong performance in lab testing.