Rexton Reach R-Li T80 at Costco vs Sony CRE-E10
Side-by-side HearAdvisor lab results with SoundGrades, expert pick badges, and the same visualizations we use in product reviews.
Choice

Rexton Reach R-Li T80 at Costco
The Rexton Reach R-Li T80, available at Costco for $1,500, is a behind-the-ear prescription hearing aid that earned an A grade with a SoundScore of 4.6/5 in our lab testing. This places it in the top 28% of the 39 prescription hearing aids we've tested and earned it our 2024 Expert's Choice Award. In our testing, this device demonstrated solid speech clarity performance. Speech in quiet scored 3.9/5, which is 0.46 points above the category average. Speech in noise measured 2.5/5—above the category average by 0.39 points, though still mixed in absolute terms. Own-voice comfort was a particular strength at 3.6/5, scoring 0.90 points above the category average, which may appeal to users sensitive to how their own voice sounds while wearing hearing aids. Feedback handling proved excellent at 4.8/5, just above the category average of 4.72/5. Music streaming scored 2.7/5, which is 0.06 points below the category average—a minor gap but worth noting for users who frequently stream audio content. The Reach R-Li T80 features rechargeable batteries and supports both iPhone and Android streaming with hands-free capability. At its price point, it outperforms same-priced competitors like the Jabra Enhance Pro 20 at Costco (4.01/5) and the Orka Two (4.00/5). This device is well-suited for users seeking strong overall sound performance with excellent feedback stability and above-average speech clarity through the Costco channel.
Choice

Sony CRE-E10
The Sony CRE-E10 is a mid-priced OTC hearing aid available at $998 that delivers excellent overall performance, earning an A grade and a SoundScore of 4.7/5 in our lab testing. This places it at #3 among 65 OTC hearing aids tested—in the top 3% of its category. In our testing, the CRE-E10 excels where it matters most for everyday communication. Speech in quiet scores a strong 4.3/5, measuring 1.46 points above the category average. Speech in noise performance is solid at 3.3/5, a full 1.77 points above average—a meaningful advantage for challenging listening environments. Music streaming is a particular standout at 4.0/5, scoring 2.08 points above the category average, making this an appealing choice for users who value audio quality beyond speech. The device does have limitations worth noting. Own-voice comfort scores low at 1.7/5, falling 0.81 points below the category average—users may notice their own voice sounds different or hollow. Feedback handling is solid in absolute terms at 3.4/5 but sits 1.14 points below the category average, so some users may experience occasional whistling in certain situations. The CRE-E10 is best suited for consumers who prioritize speech clarity and streaming quality and are comfortable with a visible in-ear style. With rechargeable batteries, iPhone streaming, and hands-free capability, it offers modern convenience. This device has earned HearAdvisor's Expert's Choice Award for three consecutive years (2023-2025), reflecting its consistent top-tier performance among OTC options.
Performance metrics
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Lab metric by fit
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Speech level
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Amplification (REIG)
Insertion gain at 65 dB (Tuned)
Fitting configuration for tuned fit