Jabra Enhance Pro 20 at Costco vs Vivtone Xpure Hearing Aid

The Jabra Enhance Pro 20 at Costco is a behind-the-ear prescription hearing aid priced at $1,600, placing it in the premium tier. With a SoundScore of 4.0/5 and an A grade, it ranks #25 of 39 prescription hearing aids tested in our lab. In our testing, this device demonstrates notable strengths in own-voice comfort, scoring 3.5/5—0.80 points above the category average. This solid performance means wearers may find their own voice sounds more natural compared to many competitors. Feedback handling is excellent at 4.8/5, slightly above the category average, indicating reliable stability during movement and phone use. However, the Enhance Pro 20 shows limitations in challenging listening environments. Speech-in-noise performance scores just 1.1/5, falling 0.97 points below the category average—a significant gap that may affect conversations in restaurants, social gatherings, or other noisy settings. Speech-in-quiet is solid at 3.2/5 in absolute terms, though still 0.17 points below the category average. Music streaming scores 2.8/5, which is above the category average but only mixed in absolute terms. This device suits users who prioritize comfortable own-voice perception and excellent feedback control, and who spend most listening time in quieter environments. Those frequently navigating noisy situations may want to consider alternatives like the Rexton Reach R-Li T80 at Costco, which scored 4.56/5 in our testing. The Enhance Pro 20 includes rechargeable batteries, iPhone and Android streaming, and hands-free functionality.

The Vivtone Xpure is a behind-the-ear OTC hearing aid priced at $549, earning a B grade with a SoundScore of 3.1/5 in HearAdvisor's lab testing. This places it in the lower tier of the OTC category, ranking #57 of 65 devices tested. The Xpure demonstrates a notably uneven performance profile. Its standout strength is music streaming, scoring an excellent 4.4/5—a remarkable 2.48 points above the category average. This makes it one of the better choices for users who prioritize audio entertainment through their hearing aids. Speech in quiet performs just slightly above category average at 2.9/5, though this remains mixed in absolute terms. However, the device shows significant weaknesses in several areas. Own-voice comfort scores a low 0.8/5, falling 1.71 points below the category average—a notable concern for users sensitive to how their own voice sounds. Speech in noise at 1.2/5 sits below the category average, and feedback handling, while solid at 3.3/5, still falls 1.24 points below what typical OTC devices achieve. The Xpure improves meaningfully with professional tuning, jumping from a normalized Initial Score of 3.0/5 to a Tuned Score of 3.5/5. Shoppers prioritizing music streaming may find value here, but those seeking balanced speech performance or natural own-voice quality should consider alternatives like the Linner Nova Earbud or Nuheara IQBuds Max, which offer higher overall scores at lower prices.