Hear.com Horizon Go IX vs Lucid Tala

The Hear.com Horizon Go IX is a premium prescription behind-the-ear hearing aid released in 2024, priced at $6,500. In HearAdvisor's lab testing, it earned an A grade with a SoundScore of 4.4/5, ranking #19 among 39 prescription hearing aids tested. Speech performance is a clear strength for the Horizon Go IX. It scores 4.0/5 in speech-in-quiet conditions—0.64 points above the category average—delivering strong audibility in conversational settings. Speech-in-noise performance also exceeds the category average by 0.46 points, though at 2.6/5 the absolute score remains mixed, meaning challenging listening environments may still pose difficulties. Own-voice comfort is the device's most notable weakness, scoring just 1.8/5—a low result that falls 0.90 points below the category average. Users sensitive to how their own voice sounds may find this limiting. Feedback handling scores 4.4/5, which is strong in absolute terms, though slightly below the category average of 4.72/5. Music streaming performance is essentially average at 2.7/5. At this price point, shoppers face stiff competition. Several alternatives in the same premium tier—including the Phonak Sphere Infinio, Oticon Intent, and Widex Allure RIC 440—deliver higher overall scores. Devices like the Rexton Reach R-Li T80 at Costco offer comparable or better sound performance at lower prices. The Horizon Go IX is best suited for users who prioritize speech clarity and have access to this product through hear.com's network, but those flexible on brand should compare alternatives before committing.

The Lucid Tala is a premium OTC hearing aid priced at $1,300, earning an A grade with a SoundScore of 4.6/5 in our lab testing. This places it among the top performers in the OTC category, ranking #4 out of 65 tested devices. Speech performance stands out as the Tala's defining strength. Speech in quiet scores an excellent 4.6/5, measuring 1.85 points above the OTC category average. Speech in noise also performs well at 3.0/5, exceeding the category average by 1.56 points—a meaningful advantage for conversations in challenging environments. Music streaming delivers solid results at 3.0/5, outpacing the category average by 1.08 points. The Tala does show limitations in feedback handling, scoring 1.7/5 in our tuned testing—2.84 points below the category average. This is a notable weakness that prospective buyers should consider, particularly if prone to feedback-inducing situations. Own-voice comfort scores 2.6/5, which is above the category average but only mixed in absolute terms. This visible-in-ear style device features rechargeable batteries and supports streaming from both iPhone and Android devices with hands-free capability. The Tala has earned HearAdvisor's Expert's Choice Award in both 2023 and 2024. It's best suited for users who prioritize speech clarity and are willing to invest in a premium OTC option, though those particularly sensitive to feedback may want to explore alternatives.