Apple AirPods Pro 3 vs Hear.com Horizon Go IX

The Apple AirPods Pro 3 is a budget-priced OTC hearing aid available at $250, earning a B grade with a SoundScore of 3.3/5 in our lab testing. This visible-in-ear device ranks #49 of 65 OTC hearing aids tested, placing it in the top 74% of its category. The standout performance area is music streaming, scoring a strong 4.3/5—a full 2.38 points above the category average. Feedback handling is excellent at 5.0/5, meaning users can expect stable performance without whistling during normal use. However, speech performance presents a more mixed picture: speech in quiet scores 2.3/5, falling 0.53 points below the category average, while speech in noise scores 1.8/5—above the category average but low in absolute terms. Own-voice comfort is a notable weakness at 1.9/5, scoring 0.61 points below the category average, which may affect how natural your own speech sounds while wearing the devices. The product showed meaningful improvement from tuning, with the normalized score rising from 3.2/5 to 3.8/5 after adjustment. The AirPods Pro 3 is best suited for users who prioritize music streaming quality and seamless Apple ecosystem integration over maximum speech clarity. Budget-conscious shoppers should note that several competitors in the same price range—including the Elehear Beyond and the previous-generation Apple AirPods Pro 2—achieved higher overall scores in our testing.

The Hear.com Horizon Go IX is a premium prescription behind-the-ear hearing aid released in 2024, priced at $6,500. In HearAdvisor's lab testing, it earned an A grade with a SoundScore of 4.4/5, ranking #19 among 39 prescription hearing aids tested. Speech performance is a clear strength for the Horizon Go IX. It scores 4.0/5 in speech-in-quiet conditions—0.64 points above the category average—delivering strong audibility in conversational settings. Speech-in-noise performance also exceeds the category average by 0.46 points, though at 2.6/5 the absolute score remains mixed, meaning challenging listening environments may still pose difficulties. Own-voice comfort is the device's most notable weakness, scoring just 1.8/5—a low result that falls 0.90 points below the category average. Users sensitive to how their own voice sounds may find this limiting. Feedback handling scores 4.4/5, which is strong in absolute terms, though slightly below the category average of 4.72/5. Music streaming performance is essentially average at 2.7/5. At this price point, shoppers face stiff competition. Several alternatives in the same premium tier—including the Phonak Sphere Infinio, Oticon Intent, and Widex Allure RIC 440—deliver higher overall scores. Devices like the Rexton Reach R-Li T80 at Costco offer comparable or better sound performance at lower prices. The Horizon Go IX is best suited for users who prioritize speech clarity and have access to this product through hear.com's network, but those flexible on brand should compare alternatives before committing.